Business success is all about becoming a superior competitor.
Competitive advantage results primarily from mastery of two key processes:
- Understanding your customers’ needs
- Meeting those needs in ways perceived to be
than your competition
We focus on ways to gain competitive advantage through a systems
approach, combining assessment and planning with management empowerment,
training and execution. Key elements for achieving competitvesuccessful
business and marketing.
Strategy Begins with SWOT
Understanding your company’s Strengths and Weaknesses,
Opportunities and Threats (SWOT) is
vital to planning effective strategy. We deploy proven, effective
assessment methods and tools to identify and quantify internal
and external factors critical to your company’s success.
Determine Competitive Advantage
Competitive advantage is ultimately determined in terms of differentiation,
focus or cost leadership. We help you
evaluate options to determine the positioning strategy most
appropriate for your firm’s products or services and goals.
Communicate Vision, Values, Mission & Goals
Internal alignment proves vital to becoming a superior competitor.
We provide the perspectives, concepts and tools needed to help
you articulate and communicate — internally and externally — your
company's vision and values in ways that energize your company
team and your marketplace. In addition, we anticipate the opportunities
and challenges of technological change. Our approach focuses on
how best to integrate technology and information into the values,
vision, mission, and management goals of a dynamic and competitive
Achieve Marketing Superiority
Working with management team and staff, we:
- Develop marketing plans based on defined opportunities and
- Provide analyses, tools and resources to reach targeted segments
efficiently, based on criteria that can be measured
- Help build the management and marketing team needed to achieve
Research, Analysis & Forecasting
Gathering and interpreting appropriate market data can have dramatic
impact on your company’s marketing plans and results. From
broad experience in all facets of qualitative and quantitative market
research design, we can ensure you have the information needed
to make the right strategic and marketing decisions.
Using the latest research and market projection technology, we
offer Adaptive Control Modeling which can precisely
identify how external and internal variables and marketing mix
affect marketing performance. We offer a powerful forecasting model — which
we call APEX™ — that prescribes marketing
approaches to yield optimum results. A proprietary tool developed
by Landry Associates, the APEX model can be used to identify:
- Target markets
- Optimum product positioning
- Product and service optimization
- Pricing optimization
- Marketing plan optimization
- Environment & Balance Sheet forecasting
Market Position & Brand Strategy
Securing a strong market position as leader, follower or niche
marketer is only the first step. Maintaining or improving
that position through innovative sales and marketing execution
is a firm’s longer term challenge. We develop comprehensive
marketing plans to increase market share and customer base, working
closely with your marketing team to add focus and improve your
product/service differentiation to deliver bottom line results.
Powerful creative strategy proves crucial to
developing effective marketing and collateral materials. Our many
years’ experience in advertising creative development processes
ensures that creative execution matches overall strategy and budget.
Creative executions developed or managed by L&A have consistently
scored among the highest among national advertisers in terms of
impact, message retention and product appeal.
For companies needing advertising or PR assistance, we can offer full agency
review services and recommendations through our network of accomplished professionals.
Over the years we have developed strong associations with full-service agencies,
free-lance copywriters, creative directors and others who can deliver customer-winning
executions at a fraction of the cost of most agencies.