Landry Associates
Rancho Santa Margarita, California


Alan Landry, principal
Drawing from a broad range of business and consulting experience, Alan's background in strategic management is extensive. With entrepreneurial roots that led to the startup and subsequent sale of three successful ventures, Alan has served as a strategic management consultant with companies varying in size from venture-backed startups to Fortune 100.

Alan's passion is to help businesses grow and prosper through comprehensive strategic planning, marketing optimization, process engineering and executive team building. He draws from a broad range of senior management experience. As CEO he led a high tech company from startup to $44 million acquisition in 18 months. As a lead consultant, he helped a Fortune 500 strategic business unit ($500 million sales) grow 14% in 18 months during a major downturn when most of the company was being reorganized. As interim CEO, he led an executive outplacement firm to 37% growth in one year, positioning the company for successful acquisition. As trusted advisor and lead marketing strategist he helped an international group of action sports footwear and apparel brands grow from $120 million sales to over $200 million in three years. As marketing VP for a major national food brand he led demand growth from $10 million to more than $100 million annual sales. As head of a successful marketing agency for 10 years, he developed brand and market building expertise that became the foundation for understanding how businesses can best gain competitive advantage.

Skilled in qualitative and quantitative market research management, Alan has guided the development of proprietary business forecasting and ROI optimization control systems. With practical experience in financial structures and capital procurement, his consulting qualifications include strategic marketing, financial modeling, and sophisticated pro forma analyses structures.

Alan received his MBA in Strategic Management from Pepperdine University, where he has also served as an adjunct professor for graduate marketing management classes. As a frequent trade conference panelist and national speaker, he has also served on national industry committees and boards of directors.

Dr. Rod Freed, associate
Professor, Mathematics & Economics
California State University, Dominguez Hills
Pepperdine University

As a member of the Department of Mathematics and Chairman of Department of Economics, Dr. Freed has been engaged in both research and teaching at California State University for more than 28 years. He has also taught at Pepperdine University’s business school for ten years. During this time, he has taught Calculus, Advanced Real and Complex Analysis, Differential Equations, Partial Differential Equations, Mathematical Modeling, Groups Rings and Fields, Linear Algebra, Finite Mathematics, Discrete Mathematics, Probability, Statistics, Quantitative Methods for Management, Forecasting, Econometrics, Mathematical Economics, Price Theory, Theory of the Firm, Advanced Economic Theory, Finance, International Trade, International Finance, Money and Banking, Public Finance, Urban Economics, and Macroeconomics.

In addition, he has served as director of the University's Business Forecasting Project. As project director, he developed a 152-equation model (using sophisticated mathematical/engineering techniques) which produces forecasts of prices, output of goods and services, construction activity, employment, and other economic indicators for Southwest Los Angeles County.

As a researcher, Dr. Freed is primarily interested in using mathematical techniques to construct decision-making tools useful to managers and business people. For example, he has developed a procedure which, when properly applied, will maximize a manager's confidence that a pre-specified profit target will be hit. In addition, he has developed a procedure that will maximize an investor's confidence that the yield on portfolio will stay at or above target during a time period specified by the investor.

As consultant, Dr. Freed has assisted managers in forecasting sales and costs of production, in estimating the impact of various factors upon sales and costs of production, in designing manufacturing, transportation, and pricing tactics, and in making investment decisions. In addition, he has assisted several business people with the strategic planning process.
Dr. Freed has earned several degrees, including: PhD/Mathematics, UCLA; PhD/Economics, University of Virginia; MA/Mathematics, UCLA; BA/Economics, University of Virginia; and BA/History, University of Virginia.

A widely published author, Dr. Freed is also a regular speaker and panelist for many mathematics and economics gatherings and forums.

Michael Howard, client services director
An accomplished marketer, educator, and customer experience expert, Michael is responsible for promoting the strategic need for APEX solutions, analyzing business needs, and providing actionable initiatives to key decision makers while driving trial and adoption of APEX products.

Michael Howard brings more than 25 years experience to the Landry Associates team. He has built brands and informed the marketing and communications strategies for a broad range of products and services for companies, large and small, in major U.S. markets. Having worked on both client and agency sides of the business, Michael has developed an important breadth of experience and a style of working with clients that build trust and loyalty. Michael thoughtfully assesses clients' needs accurately, and recommends actionable and effective solutions.

His background and marketing experience is supported by broad product experience and tested marketing insight. He has headed his own marketing consultation company since 1992, was Vice-President and ran the West Coast Office of the American Consulting Corporation, was Vice-President, General Manager at Metro Advertising, and held executive positions at several large Advertising Agencies, including Ogilvy & Mather and SSC&B Lintas (Interpublic Group).

Michael has also successfully marketed products and services in the following industry sectors: Airline, Consumer Packaged Goods, Automotive, Cosmetics, Health Care, Medical Devices, Produce, Apparel, Financial, Toy, Pet Foods, Trucking, Online Media, Education, Entertainment, Travel, Food Service, Computer Software.

Michael earned his MBA from Loyola Marymount University, and holds both BA and MS degrees from Cal State Northridge. He has been a guest lecturer at Loyola Marymount, Brooks Institute, California State Universities at Dominguez Hills and Long Beach, and speaks on Personal Branding, Positioning, and Career Development to networking groups throughout Los Angeles.


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